Once you’ve improved your language school site’s SEO, your site traffic will improve. Does your site provide visitors with the user experience necessary to lead to bookings?
By improving your site’s user experience, you can lead to increased revenue. A full user experience (UX) audit is comprehensive; below are some basics for improving UX on your language school website.
Improving User Experience for Language School
Follow the “2 ways” rule
Users should be able to get to every page of your website in two ways. Does your website do this? Have an internal staff member test this to see; a detailed sitemap should also yield this information.
Sidebars should include pertinent information and downloads to documents that are necessary for understanding the admissions process, the school’s schedule, and the like. Examples include the following:
- Academic Calendars
- Admissions Flyers
- Applications (PDF version)
- Sample Activities Calendars
- Health Insurance Forms
- Visa Transfer Forms
Make sure that each page has a fully utilized sidebar that contains pertinent information and downloads.
Make multilingual pages accessible
Remember that those who need information about your institution may not have the English skills necessary to navigate the site. For this reason, you need multilingual pages. Are these pages visible? A dropdown option in the menu header is a good place for these page icons.
Make sure the application process is streamlined
Your school should provide both a PDF and an online application, and both should be easy to download or complete online. (Remember: these should be accessible in relevant sidebars and should be accessible via a minimum of two methods on the website.)
Have a useful FAQ page
Is yours effective? Visit our How to Make a Better FAQ Page article for tips on how to improve this page of your website. Continually add to and update your FAQ page based on the questions your admissions and front desk staff members receive.
Provide more than one way to contact your school
Some students prefer to use email, while others may prefer a chat method of communication or a Skype call. Does your school offer multiple options?
For more information on how to create a website that is user friendly, contact Lastarria Media.