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March 2019

Web Content

Improving User Experience for Language School Websites

March 8, 2019
Improving User Experience for Language School Websites

Once you’ve improved your language school site’s SEO, your site traffic will improve. Does your site provide visitors with the user experience necessary to lead to bookings?

By improving your site’s user experience, you can lead to increased revenue. A full user experience (UX) audit is comprehensive; below are some basics for improving UX on your language school website.

Improving User Experience for Language School

Websites

Follow the “2 ways” rule

Users should be able to get to every page of your website in two ways. Does your website do this? Have an internal staff member test this to see; a detailed sitemap should also yield this information. 

Utilize sidebars

Sidebars should include pertinent information and downloads to documents that are necessary for understanding the admissions process, the school’s schedule, and the like. Examples include the following:

  • Academic Calendars
  • Admissions Flyers
  • Applications (PDF version)
  • Sample Activities Calendars
  • Health Insurance Forms
  • Visa Transfer Forms

Make sure that each page has a fully utilized sidebar that contains pertinent information and downloads.

Make multilingual pages accessible

Remember that those who need information about your institution may not have the English skills necessary to navigate the site. For this reason, you need multilingual pages. Are these pages visible? A dropdown option in the menu header is a good place for these page icons.

Make sure the application process is streamlined

Your school should provide both a PDF and an online application, and both should be easy to download or complete online. (Remember: these should be accessible in relevant sidebars and should be accessible via a minimum of two methods on the website.)

Have a useful FAQ page

Is yours effective? Visit our How to Make a Better FAQ Page article for tips on how to improve this page of your website. Continually add to and update your FAQ page based on the questions your admissions and front desk staff members receive. 

Provide more than one way to contact your school

Some students prefer to use email, while others may prefer a chat method of communication or a Skype call. Does your school offer multiple options?

For more information on how to create a website that is user friendly, contact Lastarria Media

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The Importance of Evergreen Content

March 6, 2019
The Importance of Evergreen Content

Evergreen content is content on your website that users can return to year after year. It is not dated or trendy; it does not cover events, and its content never “expires.” Your website should include a significant amount of evergreen content. Learn why this is so important.

The Importance of Evergreen Content

Your SEO continually increases

Evergreen content plays an important role in improving SEO. The content pieces should be longer (since it has been proven that search engines like Google rank articles with higher word counts over those with a lower word count). Over time, as users search for the keywords in your article and then come to your page, your SEO will continue to improve. This helps not just your article, but your entire site.

The Importance of Evergreen Content

You can recycle your investment

Evergreen content will never get old or expire. In this way, you are maximizing the investment (whether it be time, money, or both) that you put into creating this content.

You can also recycle this investment through social media posts, newsletters, and email campaigns.

The Importance of Evergreen Content

You can easily refresh and update your site

Search engines often prioritize the article’s date of publication or last date of revisions when presenting rankings. Therefore, although your evergreen content is essentially never going to be out-of-date, it still helps to occasionally revisit your posts and update them. (This is called Historical Optimization.) These changes alert search engines that the posts have been revised, which will improve rankings. Consider a yearly review of content: swap photos, add a paragraph, and do a keyword density analysis to ensure that your article is optimized.

The Importance of Evergreen Content

You can establish yourself as an authority on a subject

A collection of articles on a specific topic will identify you as an authority on a subject in the eyes of both readers and search engines. By producing this content, you are effectively staking your claim as experts (and improving SEO in the process).

The Importance of Evergreen Content