With more than 200 million users, Instagram Stories has surpassed Snapchat as the leader in applications sharing real-time (disappearing) content. Is your institution taking advantage of this free marketing tool? Here are some of the many ideas for using Instagram Stories to promote your school or business.
Using Instagram Stories to Promote Your School
Idea #1: Show a typical day as a student
Potential students will benefit from content that shows what a typical day is like. Recruit a student to be an ambassador and show what a day is like, including transportation to and from the school, coffee or cafeteria breaks, classes, and after school programs. Save these and make them a “saved” story that users can easily access at the top of your Instagram page.
Idea #2: Give campus and classroom tours
Provide insight into what your campus and classrooms look like. Have a student advisor or administrator provide tours and introduce the staff members that students may work with when they attend your school. This serves as great orientation content for new students as well!
Idea #3: Highlight activities
Many schools put together incredible activities, yet feel frustrated that potential students do not see this content. Instagram Stories is an excellent way to give potential students an idea of what they may experience after school. It’s also an excellent opportunity to show some of the area’s highlights.
Idea #4: Highlight campus events
What is happening on campus? Share this in IG Stories!
Idea #5: Share blog posts
In addition to sharing blog posts on Facebook, use IG Stories to notify followers that a new post is up. You can also recycle old posts to generate more readers for articles that were published in the past.
Idea #6: Post news for students
Let students know of school news using IG Stories. Examples include posts on the following:
- Last-minute changes
- Tuition and application deadlines
- Weather advisories
Idea #7: Share user-generated content (student photos)
Utilize user-generated content by sharing photos that students posted. It’s an excellent way to highlight the experience of students through their own eyes!
Did you know? A third party marketing team can help organize and motivate your internal staff to continually promote your school on social media channels. Contact Lastarria Media for more information.