Although often used interchangeably, sales and marketing plans are different documents that serve different purposes. Both are vital for your institution to stay on track when it comes to recruitment and internal marketing efforts.…
Once you’ve improved your language school site’s SEO, your site traffic will improve. Does your site provide visitors with the user experience necessary to lead to bookings? By improving your site’s user experience, you…
Evergreen content is content on your website that users can return to year after year. It is not dated or trendy; it does not cover events, and its content never “expires.” Your website should…
Is your institution doing a good job of providing the answers to frequently asked questions? Follow these tips for how to make a better FAQ page; in the process of building a more comprehensive…
With more than 200 million users, Instagram Stories has surpassed Snapchat as the leader in applications sharing real-time (disappearing) content. Is your institution taking advantage of this free marketing tool? Here are some of…
Email is the preferred method of communication for most people in the workforce . . . are you taking full advantage of this opportunity to communicate with your agents? While newsletters might not be…
Throughout the year, Lastarria Media will be offering a “Tip of the Week” each week. Check out our LinkedIn page for each of these tips, or read the tips below for some inventive ways…
The international enrollment numbers are in, and they reflect what those who work in international education know: these have been a troubling few years for the U.S. international education industry. The strong U.S. dollar,…
Documentary-style testimonial videos are an incredibly effective marketing tool, but require many elements: high-quality equipment, a skilled cameraperson, a quiet and aesthetically pleasing place to film, and an interviewer who creates a relaxed and…
A website’s metrics can provide useful information about an IEPs web presence, allowing administrators to better understand their website’s audience and make educated decisions regarding investments into website updates. Content creation, SEO improvement, marketing…