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Marketing Higher Ed through Instagram: Guidelines for IEPs

Instagram has become a valuable marketing tool for many industries, including higher education. Yet many institutions are unsure how to utilize Instagram (or remain unconvinced of its influence on consumers). Is your institution profiting from this beneficial form of social media? Why use IG for marketing? Reach potential students: 80% of IG users live outside

By | April 3rd, 2018|Categories: Marketing, Photography, Social Media|0 Comments

Marketing with Instagram: Guidelines for IEPs

Instagram has become a valuable marketing tool for many industries, including higher education. Yet many institutions are unsure how to utilize Instagram (or remain unconvinced of its influence on consumers). Is your institution profiting from this beneficial form of social media? Why use IG for marketing? Reach potential students: 80% of IG users live outside

By | April 3rd, 2018|Categories: Marketing, Photography, Social Media|0 Comments

YouTube for Higher Education: Tips for Creating and Sharing Video Content

YouTube is a valuable marketing tool for higher education and allows institutions to send a message about the voice of their campus. Is your school using YouTube effectively? Follow these tips to ensure your higher ed institution is creating useful content, engaging with users and providing a pleasant user experience, and getting the most out

By | April 3rd, 2018|Categories: Creative, International Education, Social Media, Videos|0 Comments

Copy Writing for International Students: How to Attract Students Using the Web

With the international student market increasing for U.S. colleges and universities each year, institutions find it more difficult to differentiate their programs from competitors. Most schools are unaware of how to attract students on the web, not realizing that copy writing geared for international students is an effective way to establish a program as different

By | February 5th, 2017|Categories: Blogging, Featured, International Education, Marketing, Social Media, Web Content|0 Comments