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Marketing Higher Ed through Instagram: Guidelines for IEPs

Instagram has become a valuable marketing tool for many industries, including higher education. Yet many institutions are unsure how to utilize Instagram (or remain unconvinced of its influence on consumers). Is your institution profiting from this beneficial form of social media? Why use IG for marketing? Reach potential students: 80% of IG users live outside

By | April 3rd, 2018|Categories: Marketing, Photography, Social Media|0 Comments

Marketing with Instagram: Guidelines for IEPs

Instagram has become a valuable marketing tool for many industries, including higher education. Yet many institutions are unsure how to utilize Instagram (or remain unconvinced of its influence on consumers). Is your institution profiting from this beneficial form of social media? Why use IG for marketing? Reach potential students: 80% of IG users live outside

By | April 3rd, 2018|Categories: Marketing, Photography, Social Media|0 Comments

10 Reasons Why IEPs and International Student Offices Need Blogs

In the past, blogging was not taken seriously and is often misunderstood to be a hobby for aspiring travel writers, cooks, and the like. These days, blogs are an established authority on the internet, thanks both to Google’s high rankings of blog content and reader’s perceived trustworthiness: blogs have been rated as the 5th most

By | June 30th, 2017|Categories: Blogging, Featured, International Education, Marketing, Web Content|1 Comment

Copy Writing for International Students: How to Attract Students Using the Web

With the international student market increasing for U.S. colleges and universities each year, institutions find it more difficult to differentiate their programs from competitors. Most schools are unaware of how to attract students on the web, not realizing that copy writing geared for international students is an effective way to establish a program as different

By | February 5th, 2017|Categories: Blogging, Featured, International Education, Marketing, Social Media, Web Content|0 Comments